Heather S. is an accomplished marketing professional with extensive experience in digital marketing and lifecycle management. Currently serving as MarTech Automations Manager and previously as Lifecycle Marketing Manager at Independence Pet Group, Heather has successfully optimized email channels, leading to significant revenue increases. Experience includes roles at Worth eCommerce as Data Lead & Project Manager, and at Papa Murphy's International as Digital Marketing & Lifecycle Manager, where Heather developed impactful performance strategies. Additional expertise encompasses consumer research at Axon, content strategy at PM Digital, and significant contributions to marketing and event planning in various capacities. Heather holds an MA in Design Futures from Goldsmiths, University of London, and a B.A. in Graphic Design from Collins College.
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