Tanner Lipson

Tanner Lipson has over 10 years of experience in talent marketing, sports sponsorships, and brand strategy. Tanner currently holds the position of Director, Athlete Marketing & Head of Pickleball Division at Independent Sports & Entertainment (ISE), where they manage contract negotiations, content strategy, player-branding, promotions, activations, and public relations for ISE talent and NBA clients. Tanner also analyzes consumer behavior and marketplace trends to develop data-driven strategies for athlete sales and marketing. In addition, Tanner successfully secured impactful partnerships and opportunities, generating over $1 million in sponsorship revenue through deals with various brands. Tanner advises ISE Basketball leadership on recruiting and managed the NBA Paris 2023 tour. Tanner also launched the ISE Pickleball division, signing four top-tier clients and generating $900,000 in revenue. Tanner ensures their clients' financial success and career longevity as the Lead Pickleball Agent.

Prior to their current role, Tanner pursued a Masters Degree in Sports Law & Business from Sandra Day O'Connor College of Law at Arizona State University, where they achieved a 4.0 cumulative GPA and received the Rodney K. Smith Founders Award for being the top student in the program.

Tanner also gained experience in brand marketing as a Manager at Cogent Entertainment Marketing and as a Senior Manager, Brand Partnerships - Sports & Talent at Q4 SPORTS. Tanner handled NBA athlete portfolios, built relationships with players, agents, and managers, and negotiated agreements.

Earlier in their career, Tanner worked at Wasserman as a Manager, Sports & Athlete Marketing and as a Coordinator, Team Sports Client Services. Tanner also interned at Wasserman as a Team Sports Management Intern. Additionally, they served as a Marketing Associate at the National Basketball Association (NBA) and gained experience as a Sales and Marketing Intern at Phoenix Rising Football Club.

Tanner Lipson has a diverse education history. In 2006, they graduated from Chaparral High School. Subsequently, they attended Arizona State University from 2010 to 2014, where they obtained a Bachelor of Arts (B.A.) degree with a focus on Business and Marketing.

Continuing their education, in 2020, Tanner enrolled at the Sandra Day O'Connor College of Law at Arizona State University, where they pursued a Master's degree in Sports Law & Business. Simultaneously, they attended the University of Oregon Lundquist College of Business, specializing in International Sports Business Strategy and European Football, earning a Certificate.

In addition to their academic achievements, Tanner Lipson obtained the SPORT BUSINESS STRATEGY IN ENGLISH PREMIER LEAGUE FOOTBALL certification from InSport Education in October 2020.