Juan Pablo Ribadeneira

Juan Pablo Ribadeneira is an experienced marketing and strategic management professional currently serving as the Head of Marketing and Commercial at Independiente del Valle since October 2023. Juan Pablo has extensive expertise in developing marketing strategies, managing corporate communications, and overseeing digital advertising campaigns across diverse sectors, including hospitality as Performance and Strategic Marketing Manager at La Gloria Restaurante and technology as CEO and Co-Founder of Benefeats. Previous roles include Chief Strategy Officer and Chief Commercial Officer at e-channel SA, where Juan Pablo led strategic planning and international expansion projects, and New Business Manager at WSI DEL ECUADOR, focusing on digital marketing strategies for various well-known brands. Juan Pablo's educational background includes a Master's in Growth Hacking and Marketing Automation from IEDGE Business School and degrees in Business and Sports Marketing from universities in Ecuador.