IndiaFirst Life
Ashok Yadav currently serves as Vice President & Head of Strategy - Digital & Direct at IndiaFirst Life since February 2024. Prior to this role, Ashok held various positions at Tata AIA Life Insurance, including Assistant Vice President - Digital and Senior Manager - Digital Analytics & Initiatives, from January 2020 to February 2024. At ICICI Prudential Life Insurance Company Limited, Ashok worked as Senior Manager 2 and Senior Manager 1 in eCommerce and as a Business Associate from July 2017 to December 2019. Ashok's early experience includes a Data Scientist Internship at Tech Mahindra, where a Statistical Machine Translation System for English to Hindi was developed, and serving as Technical Affair Secretary for Alakananda Hostel at IIT Madras. Ashok obtained a B.Tech and M.Tech in Mechanical Engineering from the Indian Institute of Technology, Madras, from 2012 to 2017.
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IndiaFirst Life
IndiaFirst Life, the 22nd entrant in the Indian life insurance industry, launched its operations in November 2009. IndiaFirst Life is promoted by two large public-sector banks, Bank of Baroda (65% stake) and Union Bank of India (9% stake). Their footprint and experience offered by these entities continue to fortify the value proposition it offers to all stakeholders. Carmel Point Investments India Private Limited incorporated by Carmel Point Investment Ltd, a body corporate incorporated under the laws of Mauritius and owned by private equity funds managed by Warburg Pincus LLC also holds 26% stake in IndiaFirst Life. Declaring its maiden profits in FY 2014-15, IndiaFirst Life is amongst few Life Insurance companies in India to break-even within five years since inception. IndiaFirst Life’s footprint today, extends to over 1000 cities and towns pan-India, through over 12,000 points of sale. IndiaFirst Life’s competitive advantage is its new-age intuitiveness that delivers value through state-of-the-art digitalisation initiatives across its complete value chain, that stems from the company’s “CustomerFirst” ideology.