Ashok Yadav currently serves as Vice President & Head of Strategy - Digital & Direct at IndiaFirst Life since February 2024. Prior to this role, Ashok held various positions at Tata AIA Life Insurance, including Assistant Vice President - Digital and Senior Manager - Digital Analytics & Initiatives, from January 2020 to February 2024. At ICICI Prudential Life Insurance Company Limited, Ashok worked as Senior Manager 2 and Senior Manager 1 in eCommerce and as a Business Associate from July 2017 to December 2019. Ashok's early experience includes a Data Scientist Internship at Tech Mahindra, where a Statistical Machine Translation System for English to Hindi was developed, and serving as Technical Affair Secretary for Alakananda Hostel at IIT Madras. Ashok obtained a B.Tech and M.Tech in Mechanical Engineering from the Indian Institute of Technology, Madras, from 2012 to 2017.