Sandra Truitt

Sandra Truitt is an accomplished product marketing leader with extensive experience in B2B and SaaS environments. Currently serving as Director of Product Marketing at Indico Data since February 2024, Sandra has successfully established the product marketing function and contributed to a net dollar retention rate exceeding 120% within the first year. Previous roles include Director of Product Marketing at Brightspot, where key achievements included developing go-to-market strategies and a positioning framework in a highly competitive market, and Director of Product Marketing at EVERFI, overseeing a portfolio that generated 70% of the company's total Annual Recurring Revenue. Earlier experience includes senior marketing roles at AICPA and Cary Street Partners, focusing on product lifecycle, customer engagement, and partnership marketing efforts. Sandra holds a Master of Science degree from Texas Tech University and a Bachelor's degree in Business Administration from Wayland Baptist University.