Indiqator
Isabel Forrest is a seasoned marketing professional with extensive experience in various leadership roles across multiple companies. Currently serving as Head of Marketing at Indiqator since July 2025, Isabel's prior positions include Head of Product Marketing, Head of Marketing, and General Manager & Communications at Cox Automotive Australia from March 2018 to July 2025. Earlier experience includes Marketing Manager for Australia & New Zealand at Datamars SA from September 2014 to March 2018 and a Marketing Coordinator role at both Datamars SA and National Hearing Care. Isabel's educational background features a Postgraduate Diploma in Business and Administration with a focus on Marketing from Massey University, a Bachelor of Business Administration in Marketing from Universidad EAFIT, and additional training in coaching and effective communication from The Life Coaching College.
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Indiqator
We build software for the automotive retail industry. Our intelligent, data-driven solutions are purpose-built for automotive dealers, bringing everything together in one place. From inventory and lead management to finance and insurance tools, websites, DMS, and service solutions, Indiqator empowers dealers to streamline operations and elevate customer engagement. Whether you're an OEM, franchise dealer, part of a national group or a single-site dealership, our flexible technology adapts to your business model, helping you work smarter, move faster, and grow with confidence. We've been driving innovation in automotive retail for over three decades. Our journey began as Dealer Solutions in 1992. We joined Cox Automotive Australia in 2018, expanded our capabilities with the acquisition of DealerCell in 2021, and rebranded as Cox Automotive Retail and Data Solutions in 2022. In 2025, we entered a new chapter under Vela APX, an operating group of Constellation Software Inc., launching our new identity: Indiqator. With decades of experience and a fresh, agile approach, we’re here to help dealers thrive in a digital-first world.