Evelyn Yang

Evelyn Yang is an experienced Ecommerce and Digital Marketing Manager currently at Inditex for Zara, where responsibilities include analyzing Tmall store traffic, optimizing media efficiency, and developing paid media plans across platforms such as Tmall, Weibo, and WeChat. Prior experience includes serving as Ecommerce Planning Manager at Mindshare, focusing on media planning for L’Oreal, and working as an Account Manager at MAXBIT, collaborating with Alibaba and JD.com. Evelyn has also contributed to marketing strategies at TD Brand Co. and enhanced digital campaigns for major brands at Borderfree. Educational qualifications include an MBA in Marketing from Pace University and a Certificate in Fashion Promotion from the Fashion Institute of Technology.