Paras Rawat is a seasoned marketing professional with extensive experience in performance and brand marketing across various companies. Currently serving as Marketing Manager at INDmoney since April 2022, Paras focuses on data-driven strategies for platforms like Google Ads and Facebook Ads, while collaborating with the Product & Tech team to enhance user funnels. Prior roles include Senior Executive at ORGANIC by MSL, where responsibilities encompassed managing paid search and social campaigns for high-profile clients such as Pfizer and Panasonic, and Senior Executive at GroupM, specializing in search campaigns for global Adidas accounts. Earlier experience includes roles at Publicis Sapient, where marketing efforts spanned multiple countries in the EMEA region, and internships focused on e-commerce and digital marketing. Paras holds a Bachelor's Degree in Electrical, Electronics and Communications Engineering from Guru Gobind Singh Indraprastha University.