Yanina Lagutina

Yanina Lagutina serves as the Global Director of Media Planning and Buying and Marketing Effectiveness at inDrive since February 2022, overseeing operations across over 40 markets, including the United States. Previously, at Publicis Groupe, Yanina held the roles of Global Digital and Strategy Lead for L'Oreal and Integrated Planning Director for Eastern Europe and Central Asia, where responsibilities included developing global strategies and establishing new teams. Other notable positions include Head of Digital and Media at Yum! Brands, Chief Operating Officer at People & Screens, and leadership roles at Publicis Media focusing on digital product innovation and media planning. Yanina's career began at Zenith Optimedia and Mediacom, where expertise in media planning and strategic communication was developed, supported by a Master of Marketing from Plekhanov Russian Academy of Economics.