Industria Creative
Anthony Larrisey is a seasoned professional with extensive experience in event marketing and creative direction. Since June 2009, Anthony has served as Principal and Creative Director at Industria Creative, while also holding the position of Professor of Event Marketing at New York University since May 2008. Prior experience includes independent consulting as an Event Producer and Experiential Marketing Consultant from January 1999 to July 2009, and roles at FCB and Ogilvy & Mather where Anthony focused on events, promotions, and integrated marketing strategies. Anthony earned a Bachelor of Arts degree in Communication and Art History from the University of Scranton, completing studies in 1992.
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Industria Creative
Industria Creative is an award-winning, full-service experiential marketing agency--we create dynamic brand experiences by merging marketing, art, and technology. Our Clients include some of the most globally-recognized entities in lifestyle, fashion, fragrance, beauty, spirits, entertainment, and technology. Virtual Experiential™ by Industria Creative, a hybrid of live events and digital marketing, takes immersive design and storytelling from IRL activations and translates them to digital campaigns with global reach. Our Diversity, Equity, Inclusion, and Accessibility practice develops campaigns for BIPOC, AAPI and Latinx + Hispanic audiences; as well as the Queer, Disability, and Body Positivity communities – heightening culturally relevant conversations and often implementing social change.