Yesayi Melik-Yolchyan

Yesayi Melik-Yolchyan is an experienced marketing professional currently serving as the Head of Marketing at Inecobank CJSC and Co-Founder of Market's Brain, both since early 2024. Prior to these roles, Yesayi held significant positions at Coca-Cola Hellenic Bottling Company from May 2018 to April 2024, including Marketing Manager and Category Development/RGM Manager. Yesayi's earlier experience includes working as a Consumer Activation Specialist at JTI (Japan Tobacco International) from October 2014 to May 2018, where responsibilities included planning consumer activation marketing programs and managing a BTL advertising team. Additionally, Yesayi worked as a Brand Manager at McCann in 2014. Yesayi holds an MBA in Economics, Management, and Marketing from Fachhochschule Weihenstephan Freising and a Bachelor's degree in the Economy and Management of Enterprises in Air Transport from the National Polytechnic University of Armenia.