Samantha Marsilla

Director, Demand Generation at InEight

Samantha Marsilla has a diverse work experience in the fields of marketing, sales planning, and operations. Samantha began their career in 2014 as a Sales Representative Intern at Mondelēz International, where they analyzed market trends and negotiated product display upsells. In 2015, they joined Ziff Davis as a Media Sales Planner, managing campaigns and proposals for clients. Samantha also served as an Executive Assistant/PR Coordinator, communicating with senior executives and rebranding the corporate website. In 2018, Samantha joined InEight as a Marketing Operations Specialist, where they produced marketing assets and implemented project management software. Samantha then progressed to roles such as Paid Media & Operations Manager, Senior Manager of Paid Media, and currently serves as the Director of Paid Media.

Samantha Marsilla has an impressive education history. Samantha attended Binghamton University School of Management from 2012 to 2015, where they obtained a Bachelor of Science (B.S.) degree in Management with a concentration in Marketing, Leadership & Consulting. Prior to that, they completed their high school education at Farmingdale High School from 2009 to 2012, earning an Advanced Regents Diploma.

In addition to their formal education, Samantha has also obtained several certifications to enhance their skills and knowledge. Notable certifications include "Boosting Your Team's Productivity" from LinkedIn, "Leaders Eat Last: Why Some Teams Pull Together and Others Don't (Blinkist Summary)" from LinkedIn, "ABM Foundations Certification" from Demandbase, "The Marketing of Cool" from LinkedIn, "Google Ads Search Certification" from Google Ads, and "Facebook Certified Digital Marketing Associate" from Facebook Blueprint. These certifications showcase their dedication to staying up-to-date with industry trends and expanding their expertise in digital marketing and leadership.

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Timeline

  • Director, Demand Generation

    November 1, 2023 - present

  • Director Paid Media

    February, 2022

  • Senior Manager Paid Media

    March, 2021

  • Paid Media Operations Manager

    July, 2019

  • Marketing Operations Specialist

    February, 2018

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