Michelle Smith

Michelle Smith is an experienced marketing professional specializing in customer advocacy and communications. Currently serving as Account Director at inEvidence since April 2020, Michelle manages customer marketing programs for global technology firms. Previous experience includes roles such as Marketing Manager at The Outdoors Company, where Michelle developed marketing strategies, and Communications Executive at Water Plus Business, focusing on internal communications. Additional positions include Marketing Executive at Matrix Fitness UK and freelance copywriting, further showcasing a diverse skill set in marketing and education. Michelle holds a PGCE in Secondary English from the University of Birmingham and a CIM Diploma in Professional Marketing from the University of Staffordshire, along with a BA in English from Bangor University.