Amanda Baiada

Amanda Baiada has an extensive work history in marketing and brand management. Amanda most recently worked as the Director of Marketing + Digital at Infantino starting in 2022. Prior to that, they were the Sr. Director of Brand and Content at the University of St. Augustine for Health Sciences from 2021 to 2022. Amanda also held the position of Director of Integrated Marketing at Bumble Bee Foods from 2019 to 2021, where they led the repositioning of the brand and oversaw its digital transformation. Amanda also served as the Director of Marketing at good culture from 2018 to 2019. Earlier in their career, Amanda worked at The Coca-Cola Company, Ventura Foods, Hasbro, Ocean Spray Cranberries, Advanced Marketing Services, and completed a summer brand consultant role at Hasbro during their MBA program. Throughout their various roles, Amanda has demonstrated expertise in developing and implementing successful marketing strategies, brand management, and leading cross-functional teams.

Amanda Baiada holds an MBA in Product and Brand Management from Boston College Carroll School of Management, which they completed between 2007 and 2009. Prior to that, they earned a BBA in Marketing from the University of San Diego between the years 2000 and 2004. In addition to their formal education, Amanda has obtained certifications in leadership development through the Dale Carnegie Training program in September 2019 and in CMO (Chief Marketing Officer) education through the CMO Academy at Columbia Business School Executive Education in November 2018.