Cathy Heckman is a results-driven marketing operations leader with over 20 years of experience in leveraging Martech to drive revenue growth. At IMI Worldwide Properties, Cathy spearheaded direct marketing campaigns that resulted in $300M in real estate sales and significantly increased agency revenue. As the Vice President of Marketing Operations at Amsive, Cathy led a team to develop scalable processes, achieving $36M in sales opportunities. Currently, Cathy serves as the Senior Manager of Marketing Operations at Infinite Electronics, where they streamline workflows and optimize collaboration across teams. Cathy is also the owner of C-Squared Direct Marketing Consulting, providing expertise in customer database analysis and marketing campaign development.
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