Rachel Johnston

Rachel Johnston has a diverse work experience in the field of marketing. Rachel is currently the Founder & CEO of Sunset Social, a position they have held since January 2022. Alongside this role, they serve on the Marketing Advisory Board at Georgia State University starting from October 2022.

In 2022, Rachel also worked as the Head of Social Media Marketing for Charityvest, Smart City Expo USA, and Startup Battle. Rachel showcased their skills in email marketing as the Email Marketing Manager at Startup Battle.

Rachel's journey continued in 2023 when they became the Head of Social Media Marketing at Eskuad and Infinite Giving.

Before these experiences, Rachel worked as a Marketing Account Manager at Cadencey from May 2021 to January 2023. Additionally, they held the positions of Social Media Manager and Social Media Marketing Intern at Cadencey, where they gained experience in branding, content creation, graphic design, and marketing strategy.

Prior to joining Cadencey, Rachel was a Marketing Management Intern at Georgia State University Athletics and served as the Vice President of Programming for the American Marketing Association at Georgia State University from December 2019 to July 2020.

Rachel Johnston has a strong education background in business and marketing. Rachel completed their Bachelor of Business Administration (BBA) degree with a major in Marketing and a minor in Entrepreneurship from the Georgia State University - J. Mack Robinson College of Business, where they studied from 2019 to 2021. Prior to that, they attended the Georgia State Honors College from 2018 to 2021, earning the same BBA degree with the same major and minor.

Before pursuing their bachelor's degree, Rachel completed an Associate of Science (AS) degree in Business Administration from Georgia State University Perimeter College in 2018 and 2019.

Aside from their formal education, Rachel has also obtained several certifications to enhance their skills and knowledge. These include the Hootsuite Platform Certification from Hootsuite, the Cultivating Cultural Competence and Inclusion certification from LinkedIn, the Learning Mailchimp certification from LinkedIn, and the Enterprise Design Thinking Practitioner certification from IBM. Rachel has also acquired various certifications in advertising and marketing through LinkedIn, covering platforms such as Facebook, Instagram, YouTube, Snapchat, and Twitter. Rachel has also completed certifications in social media marketing, graphic design, managing online communities, and measuring the ROI of social media marketing. Additionally, they possess a CPR & AED certification from the American Red Cross.