Primo Espiritu

Primo Espiritu is an experienced automotive professional with a diverse background in fixed operations and brand management. Holding the position of Fixed Operations Manager at INFINITI Motor Company Ltd., Primo has also served as Regional Brand Manager and Scion Regional Brand Manager at Toyota Canada Inc. Additionally, leadership experience includes the role of Area Sales Manager TEAM LEAD within the Toyota Division. Prior to this, managerial roles at Canadian Tire included Service Manager and Assistant Service Manager. Educational qualifications consist of a degree in Computer Information Systems from Kwantlen Polytechnic University and further studies at British Columbia Institute of Technology.