Infinity Advertising
Egide Maës-Évrard has a diverse work experience in marketing and communications. Egide is currently working as the Director of Marketing and Communications at Infinity Advertising since September 2021. Before that, they were the Marketing and Communications Manager at relevanC from April 2021 to September 2021.
From 2018 to 2021, Egide worked as the Head of Offers and Content Strategy at VECTAURY. Prior to that, they held the position of Head of Mobile at both Publicis Media from 2016 to 2017 and Performics from 2014 to 2017.
Egide's career also includes roles such as Mobile User Acquisition Manager at Metaboli SA from 2013 to 2014 and Consultant in Mobile Traffic and Marketing at Pôle agences de Mobile Network Group.
Throughout their career, Egide has developed expertise in mobile marketing, social media management, and campaign analysis. Egide has worked with various clients and brands, including EDF, Linxo, Ebookers Explorer, and Guide De Charmes.
Egide Maës-Évrard completed their education in two stages. Firstly, from 2002 to 2008, they attended Université Panthéon Assas (Paris II) where they obtained their Master 1 degree in Sciences de gestion. Following this, they pursued further education at CELSA Paris-Sorbonne from 2008 to 2009, earning a Master 2 degree in Médias Informatisés et Stratégies de Communication.
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Infinity Advertising
Infinity Advertising : l'activation retail augmentée, du comportement à la transaction, la plus puissante et la plus affinée du marché. Le groupe Casino et Intermarché ont créé « INFINITY ADVERTISING », société commune chargée de commercialiser en France une offre Retail Media auprès des marques alimentaires et de leurs agences, en dehors de toute négociation à l’achat, et dans le respect des règles relatives à la protection des données personnelles et du droit de la concurrence. Cette structure, présidée par Jérôme Sabatié, adhérent Intermarché, et dirigée par Alban Schleuniger, issu de « RelevanC », filiale du groupe Casino qui développe des solutions technologiques pour le retail media et le CRM, permettra d'activer une des plus grosses bases de données transactionnelles en France sur des supports digitaux, en s’appuyant sur les technologies développées par RelevanC.