Influence AB
Annika Carlsson is a seasoned management consultant currently working at Influence AB since April 2024. Prior to this role, Annika spent nearly five years at Estrid, where key accomplishments included driving B2B sales and retail partnerships in the Nordics, leading to a significant increase in retail presence from 198 to 1900 doors within one year. Annika also played an instrumental role in various product launches, including Estrid's wax strips and the sister brand April, while contributing to foundational business processes and designing an internship program. Annika's earlier experiences include internships and project roles at Hemfrid AB, Rabble, and PwC Sverige, along with educational qualifications that encompass a Bachelor’s degree in Marketing from Lund University and a Master's degree in Marketing from Stockholm School of Business.
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Influence AB
Wisdom isn’t designated for the brainy ones. It isn’t built in solitude, nor in isolation. It is about mounting the baggage of yesterday to see further ahead tomorrow. And it’s about being humbled by the twists and turns of collecting experiences. It is created when minds are met, perspectives are challenged and knowledge is shared. We believe wisdom is the answer for tomorrow’s problems. We believe wisdom is what the world needs – individuals as well as groups. And we believe wisdom is collectively reachable by working in new ways. Smarter – not harder. For a wiser tomorrow.