Annika Carlsson

Annika Carlsson is a seasoned management consultant currently working at Influence AB since April 2024. Prior to this role, Annika spent nearly five years at Estrid, where key accomplishments included driving B2B sales and retail partnerships in the Nordics, leading to a significant increase in retail presence from 198 to 1900 doors within one year. Annika also played an instrumental role in various product launches, including Estrid's wax strips and the sister brand April, while contributing to foundational business processes and designing an internship program. Annika's earlier experiences include internships and project roles at Hemfrid AB, Rabble, and PwC Sverige, along with educational qualifications that encompass a Bachelor’s degree in Marketing from Lund University and a Master's degree in Marketing from Stockholm School of Business.