INFLUENCE AT WORK (UK)
Alex Rusby is a Senior Behavioural Scientist at INFLUENCE AT WORK (UK) since January 2022, previously serving as a Behavioural Science Associate. Additionally, Alex has been a Co-opted Governor at Longfield Primary School since September 2019 and was an Economics Teacher at Harrow School from September 2017 to September 2020. Alex holds a Master of Science in Behavioural Science from The London School of Economics and Political Science, completed in November 2021, and a degree in Philosophy, Politics, and Economics from Durham University, earned in 2017.
INFLUENCE AT WORK (UK)
There is nothing new about the need to capture an audience’s attention, convince the undecided, inspire colleagues to embrace change and effectively influence, persuade and change the behaviours of business partners, stakeholders, customers and consumers. But how do you do these important things? Organisations are increasingly recognising the value of placing behavioural science — the blend of insights from psychology, economics, and neuroscience — front and centre of their activities. Our world-renowned team of behavioural scientists are helping them get there. INFLUENCE AT WORK is unique. Unlike other behavioural science consultancies, we are headed by two of the world’s most recognised names in the field – Robert Cialdini and Steve Martin. Our international best-selling books have sold over 7.4 million copies and our Science of Persuasion video on YouTube has been viewed nearly 13 million times. Our award-winning research and insights have been rated as ‘Breakthrough Ideas for Business’ by the Harvard Business Review, are taught on executive programmes in Business Schools around the world and have attracted the interest of world leaders, policy makers, senior executives and business professionals.