Influencer Marketing Trade Body
Ben Jeffries is the CEO and Co-Founder of Influencer, a pioneering agency in the influencer marketing sector, established in 2015. With a strong foundation in business administration from the University of Bath, Ben has held various influential roles, including being a member of YPO and a board member of the Influencer Marketing Trade Body since 2022 and 2024, respectively. Additionally, contributions have been made to Adweek and The Drum since 2021 and 2019, respectively, showcasing thought leadership in the industry. Prior experience includes a role as a Business Technology Implementer at Shell and as a Media Account Executive at SG Media Publications Ltd, as well as founding Breeze Clothing.
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Influencer Marketing Trade Body
The Influencer Marketing Trade Body is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry. We are the professional membership body for influencer marketing agencies and influencer marketing platforms. We champion professionalism within the influencer marketing industry by celebrating and sharing best practices. All members are bound by our Code of Conduct, Memorandum of Association and bye-laws so protecting our clients and promoting the reputation of our industry. The IMTB is overseen by a Board of Management. Comprised of senior industry leaders the Board ensures that the IMTB operates in the best interests of its members, the industry and society at large. We consult with our members to ensure they are heard and represented. We then define and articulate that unified voice to politicians, policymakers, publications, and the public.