Influencing is Australia's premier media database and distribution service, catering for all communications professionals.

With a premium media database and an in-built media releases tool, our core value proposition is making it simple and efficient for you to get your news out to the media and beyond.

Our clients include many of Australia's biggest PR agencies - approximately half of Australia's Top 25 agencies are Influencing subscribers. We believe our base of subscribers represents Australia's most progressive PR agencies - those who realise that to succeed in the future requires far more sophisticated PR workflows and processes than those that were used previously.

We're also used by many internal PR departments who are proving you can do more with less through the adoption of services like Influencing. And our popular PRWire service is used by thousands of companies - from solo operators to Australia's largest public companies. 

Marketing

Media & Entertainment

News & Journalism

Influencing

Phil Sim

Ayla Fitzgibbon

This department focuses on analyzing media data to gather insights and inform strategic decisions.

Media Analysis

This department focuses on overseeing and producing written content, ensuring quality and coherence across publications.

Editorial Department

This department focuses on managing marketing initiatives and overseeing human resources functions to support organizational growth.

Commercial and Human Resources

This department analyzes and interprets complex data sets to inform strategic decision-making and improve operational efficiency.

Data Analytics

This department focuses on enhancing digital initiatives and providing essential support for business operations and customer success.

Digital and Business Support

This department is responsible for reviewing and refining written content to ensure clarity, accuracy, and adherence to style guidelines.

Influencing

Org chart

Teams

Media Analysis

Editorial Department

Commercial and Human Resources

Data Analytics

Digital and Business Support

Editorial Services

Offices

Influencing

Org chart

Teams

Media Analysis

Editorial Department

Commercial and Human Resources

Data Analytics

Digital and Business Support

Editorial Services

Offices

Related companies