Daniela Lasso Medeiros Fortino

Daniela Lasso Medeiros Fortino has extensive experience in sales and business consulting, currently serving as a Consultor de Negócios and Senior Sales Executive at Informa Markets Latam since February 2013. Daniela specializes in trade show sales, sponsorship concierge services, merchandising, and digital content, while managing client relationships and overseeing administrative processes. Prior experience includes roles as Commercial Coordinator at Greenfield Business Promotion and Junior Sales Executive at Brazil Trade Shows/FISPAL, with a strong focus on B2B event sales and customer acquisition. Daniela's career began in advertising sales with Editora Andreoli & Verdelho Ltda. and included leadership as a partner and director at Masterpox Pinturas Eletrostáticas Ltda. Daniela holds a degree in Communication Social - Publicidade e Propaganda from Universidade de São Caetano do Sul.