Laura Lochel

Laura Lochel is a Digital Solutions Specialist at Informa Markets LATAM since June 2022, responsible for planning communication and sales of digital media and marketing products in the Industry and Energy sectors. Previously, Laura served as a Marketing Analyst at WSAudiology, focusing on brand management and product launches, and at Centro Auditivo Viver, where responsibilities included CRM management and digital channel implementation. Laura's experience also includes a role as a Digital Marketing Analyst at Banco Alfa de Investimento, contributing to strategic marketing initiatives across multiple brands. Laura began a career in marketing as an intern in internet and social media strategies. Laura's academic background includes a Bachelor's degree in Social Communication from Universidade Presbiteriana Mackenzie and an ongoing MBA in Technology for Business at Pontifícia Universidade Católica do Rio Grande do Sul.