Xiaoyan H.

Xiaoyan H. is a Senior Customer Insights Analyst at Informa Markets since October 2023, where leadership in customer research activities has improved attendee and exhibitor experiences while providing market insights to cross-functional teams. Prior experience includes a role as a Market Research Analyst and Business Intelligence Analyst at Inmarsat from November 2016 to November 2025, facilitating various strategic research projects and conducting data analytics. Earlier, Xiaoyan worked as a Trend Research Analyst at Audi China, assisting in trend-related projects and report preparation. Educational qualifications include a Master's degree in International Finance from the University of Amsterdam and dual Bachelor's degrees in Business Administration and Entrepreneurship from The Hague University of Applied Sciences and Sookmyung Women's University, respectively.