Ben James is an experienced sales professional currently serving as Senior Director of Sales Development at Informa TechTarget since December 2020. Ben has a strong background in sales development and marketing, with previous roles including Director of Sales Development EMEA at TechTarget and Senior Manager of Sales Development EMEA & APAC at BrightTALK. In addition to practical experience, Ben contributes to the sales community as an author and mentor with organizations like Sales Playbook, Modern Sales Pros, and RevGenius. Educational achievements include training in the Sandler Sales System and MEDDIC Standard, enhancing expertise in sales operations. Ben's career also encompasses significant positions at Monotype, Mimecast, ICE, The Cabling Store Limited, Comtec, and Bupa, demonstrating a robust track record of driving sales growth and engagement across various sectors.
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