Nini Weerasekara

Nini Weerasekara is an experienced digital marketing professional with a strong focus on search engine marketing (SEM). Currently serving as a Digital Marketing Specialist - SEM at Informa TechTarget since December 2024 and previously in the same role at Informa Tech, Nini has developed tailored SEM strategies and managed paid search and social media campaigns to drive engagement and lead generation. Nini's background includes positions as a Performance Marketing Specialist at TIDAL DIGITAL, where extensive experience in performance marketing campaigns across various digital channels was gained, and as a Digital Marketing Specialist at FireflyApps Ltd and SearchMax, where strategic budget handling and account management were key responsibilities. With a Master's degree in Digital Marketing from The University of Huddersfield and a BSc Special (Hons) degree in Information Technology from SLIIT, Nini Weerasekara combines academic qualifications with professional expertise to optimize digital marketing strategies effectively.