Sarah Bennett is a Strategy & Marketing Analyst focusing on the APAC regions at Informa, currently seconded to the Amsterdam office to enhance global events in China and India. Previously, Sarah served as a Business Strategy Analyst at Taylor & Francis, engaging in strategic projects aimed at improving commercial outcomes, including a geo expansion strategy for China. In earlier roles at Informa, notable positions included Commercial Data and Strategy Associate, where Sarah drove a customer success initiative, and Associate Product Manager, focusing on product experiments in AI and IoT media. A Graduate Fellow at Informa, Sarah completed a two-year rotational program encompassing various divisions. Additional experience includes a Marketing Executive role at Opply and an English Language Teaching Assistant position at the British Council, complemented by a Bachelor of Arts in Classics from the University of Oxford.
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