Will Sorrell

Will Sorrell is an experienced professional in the design and cultural sectors, currently serving as the National Director for the Interior Design Show at Informa since August 2022, and co-founding the design consultancy 2DADS in September 2021. Previously, Will held significant roles including Partner at 1stPlace and Managing Director for both the London Design Biennale and designjunction, where innovative design exhibitions were curated for diverse audiences. With a strong academic foundation, including an Executive MBA from Quantic School of Business and Technology and an MA from the University of the Arts London, Will brings a wealth of expertise in creative project management and strategic development.