Christina Balles

Christina Balles is an accomplished professional with a strong background in digital analytics and marketing. Currently serving as Lead of Enterprise Consulting at InfoTrust since January 2022, Christina has previously held positions including Senior Digital Analytics Consultant and Digital Analytics Consultant within the same company. From 2017 to 2021, Christina was the Director of Marketing & Sales at Impact School, where notable achievements included closing an average of $200K in sales monthly with a close rate of 35-47%, producing live online events for over 5,000 participants, and significantly enhancing the sales team's effectiveness. Christina's initiatives led to a 30% reduction in accounts receivable through automated billing, the rapid development of high-revenue online events, and streamlined onboarding processes, all while implementing innovative solutions to reduce manual tasks and improve operational efficiency.