Nidhi Gupta

Nidhi Gupta has extensive experience in digital analytics and consulting. Nidhi has held roles in various companies, including InfoTrust, e-CENS (formerly E-nor), E-Nor Inc., Proximity Worldwide, iProspect, Packt Publishing, and Max New York Life Insurance Co. Ltd.

At InfoTrust, Nidhi worked as a Sr. Digital Analytics Consultant, where they identified client objectives and mapped suitable analytics solutions. Nidhi ensured reliable tracking and reporting of performance data within Google Analytics and produced technical audit reports for corrective or advanced GA tracking. Nidhi started this role in May 2022.

Prior to that, Nidhi worked as a Digital Analytics Consultant at InfoTrust, where they performed similar tasks and started in February 2021, ending in May 2022.

Before joining InfoTrust, Nidhi worked at e-CENS (formerly E-nor) as an Analytics Consultant. Nidhi recommended ways to improve data reliability, efficiency, and quality through the implementation of analytical tools such as Google Analytics 360. Nidhi designed and developed data integration solutions using Tag management systems like Tealium and Google Tag Manager. Nidhi also translated business requirements into relevant dashboards, reports, and analytics solutions using tools like Google Data Studio, Localytics, and Excel. Nidhi started this role in May 2020 and ended in January 2021.

Prior to e-CENS, Nidhi held the same role of Analytics Consultant at E-Nor Inc. Nidhi performed similar tasks as mentioned earlier and started this role in May 2018, ending in May 2020.

Nidhi also has experience as an Analytics Manager at Proximity Worldwide, where they started in September 2017 and ended in May 2018.

Before Proximity Worldwide, Nidhi worked at iProspect as an Analytics Manager and Sr. Executive- Analytics. In these roles, they implemented Google Analytics and Google Analytics 360, defined and implemented tracking using Google Tag Manager, audited Google Analytics Accounts and Setups, and converted business requirements into detailed analytics requirements. Nidhi also provided training and conducted workshops on Google Analytics, collaborated with site developers to improve data layer for analytics, engaged in acceptance testing and troubleshooting, and managed third-party pixel requests. Nidhi started as the Sr. Executive- Analytics in October 2014 and transitioned to the Analytics Manager role in April 2016, ending in August 2017.

Nidhi also worked at Packt Publishing as an Analyst, where they extracted and analyzed data from various reporting sources, created reports on a regular basis, identified opportunities for automation, and worked on projects related to the company's future plans. Nidhi started in August 2012 and ended in October 2014.

Nidhi'searliest work experience was at Max New York Life Insurance Co. Ltd, where they worked as a Trainee. In this role, they made cold calls, fixed appointments, provided financial solutions according to customer needs, and maintained a daily field tracker. Nidhi started in March 2011 and ended in May 2011.

Nidhi Gupta's education history begins with their Bachelor of Technology (B.Tech.) degree in Electrical and Electronics Engineering from Dr. A.P.J. Abdul Kalam Technical University, which they completed between 2005 and 2009. Nidhi then went on to pursue an MBA in Finance & Marketing at the Indian Institute of Planning and Management from 2010 to 2012.

In addition to their formal education, Nidhi has obtained various certifications. Nidhi has achieved a Tableau Analyst certification from Tableau Training in June 2020 and a Google Analytics IQ certification from Google in November 2019. Nidhi also holds multiple certifications from Tealium, including AudienceStream Basic User Certification, Tealium iQ Technical User Certification, Tealium iQ Advanced User Certification, and Tealium iQ Basic User Certification, all obtained in 2020. Furthermore, Nidhi has obtained a Currency Derivatives (Beginner's module) certification from NCFM in July 2012.

Nidhi has shown interest in digital analytics and has completed certifications such as Digital Analytics Fundamentals, Ecommerce Analytics: From Data to Decisions, Google Analytics Platform Principles, Google Tag Manager Fundamentals, and Mobile App Analytics Fundamentals. However, the specific dates of obtaining these certifications are not provided.