Victoria Kalyniuk

Victoria Kalyniuk has a diverse work experience in the field of digital analytics and marketing. Victoria currently holds the position of Lead Digital Analytics Specialist, Mobile at InfoTrust since July 2022. Prior to this, they worked as a Lead Analytics Consultant at InfoTrust from April 2020 to August 2022. Victoria also worked as a Digital Analyst Consultant at InfoTrust from March 2018 to April 2020. InfoTrust is a digital analytics consulting and technology company that specializes in online measurement architecture for multi-brand companies.

Before joining InfoTrust, Victoria worked as a Digital Analyst at Axiom Telecom from May 2017 to December 2017. Victoria also gained experience as a Social Media Analyst and Strategist at MOBY GROUP from February 2016 to May 2017.

Victoria's earlier work experience includes a significant role as the Head of Web Analytics Department at UCT, a Google Partner and Google Analytics Certificated Partner. Victoria held this position from January 2011 to August 2015. In this role, they oversaw a project team and was responsible for reporting key performance indicators, return on investments, and user behavior insights. Victoria also led advertising initiatives, implemented email campaigns, monitored social media marketing, and implemented site improvements based on data analysis.

Before their tenure at UCT, Victoria worked as a Web Analyst at a digital agency called Echo from September 2007 to September 2010. In this role, they researched market and industry trends, devised digital marketing plans, and provided web analysis and marketing services for companies in niche markets.

Overall, Victoria Kalyniuk has extensive experience in digital analytics, marketing, and strategy development, working with large companies and implementing data-driven solutions for business growth.

Victoria Kalyniuk completed a Bachelor's degree in Management from European University Ukraine and a Bachelor's degree in Law from the National Academy of Security Service of Ukraine, both from 2002 to 2006. Victoria then pursued further education in Digital Marketing Analytics at the Massachusetts Institute of Technology - Sloan School of Management in 2018. In terms of certifications, Victoria obtained the Google Analytics Certification, Display & Video 360 Certification, Google Campaign Manager Certification, and Search Ads 360 Certification from Google in 2019. Victoria also obtained the Business Metrics for Data-Driven Companies certification from Coursera in 2018. Additionally, they hold the SQL for Data Science certification from Coursera obtained in 2020 and the IELTS Band 8 certification from the British Council obtained in 2017.