Christopher Picanso is an experienced marketing professional currently serving as Senior Go To Market Strategist for North America and Senior Demand Strategist at INFUSE since January 2024. In addition, Christopher is the Owner of CEP Consulting, established in August 2023, providing digital content and marketing insights to small and non-profit businesses. Previously, Christopher held various leadership roles at IDC from January 2005 to November 2023, including Vice President of Custom Solutions Digital Content Marketing & Creative Services, where responsibilities involved developing digital content strategies that increased sales closure rates by approximately 25% year-over-year. Christopher also served as Vice President of Custom Solutions in the Project Management Office, focusing on content marketing and project management, and as Director of Go to Market Services, managing project delivery for tech vendors. Christopher's educational background includes a Bachelor of Science in Journalism from Northeastern University and ongoing training at INFUSE Academy.
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