Luis González Soto

Luis González Soto has extensive experience in marketing and brand management, currently serving as the Head of Marketing and Brand Management at ING España & Portugal since June 2005. Throughout their career, Luis has held various leadership positions, including Head of Daily Banking & Assisted Channels and Strategy Director Daily Banking and Lending. Additionally, since May 2021, Luis has been the Vicepresidente Economico at the Asociación Española de Anunciantes. Prior to their role at ING, Luis founded and directed marketing and sales at SelfBank by Singular Bank and held marketing management positions at Barclays Bank and Unilever. Luis holds a degree in Economics from Universidad Autónoma de Madrid, obtained in 1989.