Astrid Rijkels has extensive experience in customer journey optimization, compliance, and account management, particularly within the financial services and advertising sectors. Notably, Astrid held the position of Customer Journey Expert at ING from June 2015 to September 2017, focusing on enhancing online customer experiences. Prior roles include Compliance Expert/Product Owner at ING, and Senior Account Manager positions at both Saatchi & Saatchi and Rapp Collins. Astrid's career began in sales support roles, such as Sales Assistant at Sony Chemicals Europe and Account Assistant at Lowe Kuiper & Schouten. Astrid's educational background includes diverse studies in account management, Italian, and executive secretary training from institutions like Schoevers College and the University of Amsterdam.
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