Elena Duculescu is a seasoned professional in brand and consumer research, currently serving as Senior Brand & Consumer Research at ING since January 2017. With a strong focus on integrating consumer and market insights into business strategy, Elena has developed and coordinated research initiatives, led consumer insights efforts in ING Romania, and provided actionable recommendations to support product development. Previously, Elena held roles as Project Manager at Ipsos Interactive Services, overseeing diverse research projects, and worked at ING in various capacities, from Business & Product Development to Sales Expert for Small & Medium Companies. Elena holds a Master's degree in International Project Management and a Bachelor's degree in Economic Studies from Academia de Studii Economice din București.
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