Katja van Wel is a Senior Customer & Employee Journey Expert and User Adoption specialist at ING, actively working to enhance customer experiences. Previously, they served as a Senior Consultant at TOTE-M from 2006 to 2018 and held various roles within ING and iSense ICT Professionals. Katja's expertise lies in optimizing customer journeys, translating long-term strategies into actionable steps, and understanding organizational brand strengths. They earned a Bachelor's degree in Translations from Zuyd University of Applied Sciences between 1989 and 1991.
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