Blu Bowers

Blu Bowers is an experienced marketing professional specializing in marketing automation, social media management, and creative direction. Currently serving as a Marketing Automation Specialist at Ingenes since June 2020, Blu leads the definition and execution of marketing automation strategies and patient attraction funnels, along with developing corporate benefit programs. Prior to this role, Blu held positions as Head of Social Media at PALM ERA, focusing on creating engaging consumer-brand experiences, and as Creative Director at Social Snack, where leadership involved implementing creative strategies for notable projects. Additional experience includes roles as Senior Content Manager and Senior Copywriter at Nurun, where content development and event coverage were primary responsibilities, and as a Creative Copywriter at Lead2Action, focusing on digital advertising strategies. Blu holds a Bachelor's Degree in International Marketing from Universidad Westhill.