Anna Pålsson

Anna Pålsson is a Digital Marketing & Engagement Specialist at Ingka Centres since August 2025, previously serving as a Project Manager at VML MAP and Wunderman Thompson MAP. With extensive experience in CRM marketing campaigns, Anna has developed project scopes, timelines, and marketing strategies, utilizing A/B testing and data analysis to enhance campaign performance. Prior roles include Marketing Coordinator at Microsoft, where responsibilities encompassed planning and executing marketing projects for Swedish and Finnish markets, and Junior Product Manager at Mobile Software AS, focusing on UX/UI design and product development. Additionally, Anna has held marketing positions at SACC Philadelphia, EF Education First, and Medius, and has undertaken multiple courses in relevant fields such as interaction design and visual communication.