InGoodTaste
Greg Fisher has extensive experience in communications and marketing, primarily within the outdoor and cycling industries. Currently, as a Partner and Communications Lead at InGoodTaste since September 2015, Fisher has played a key role in business growth and client partnerships, working with notable brands like Zwift and Wahoo. Prior positions include Vice President of Partnerships and Senior Account Director at InGoodTaste, as well as significant roles at Fishbowl and Bike Monkey, where Fisher managed marketing strategies and secured substantial partnerships. Fisher has also demonstrated a strong commitment to conservation and restoration projects in previous roles at Sonoma Resource Conservation District and Circuit Rider Productions, where significant public funding and project management were achieved. Fisher holds a Bachelor's Degree in Communication and Media Studies, along with Anthropology from James Madison University.
InGoodTaste
InGoodTaste is a creative consultancy focused on driving positive change in the world through Grey Space Thinking™. We collaborate with our partners to solve their most essential challenges by dreaming up innovative solutions in the Grey Space. We solve problems for our partners, ranging from business strategy, consumer research, brand positioning, creative potential, social impact, and strategic communication.