Britta Appel is a Senior Manager at Ingram Micro, where they lead the Vendor Management team in the software category, specializing in Enterprise Software, ISVs, and Cyber Security. With over 18 years of experience in the IT industry, Britta has a strong background in sales strategy, channel development, and team leadership. They hold a certification as a Business Economist and have previously managed key vendor relationships with notable companies like Veeam Software, Veritas Technologies, and IBM Software. Britta's mission is to drive growth and deliver value to partners and customers through innovative solutions.
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