Simon Ashall

Simon Ashall is a highly experienced leader in IT vendor and alliance engagement, with over 25 years in the UK IT industry spanning distributors, resellers, and solution providers. Currently, Simon serves as the EMEA Vendor Manager for Apple at Ingram Micro, overseeing critical relationships in the region. Previously, Simon held the role of Alliances Director at Total Computer Networks, where they were accountable for vendor engagement and relationship health. Additionally, Simon's experience includes positions as Alliances Manager at ISC and Vendor & Alliances Manager at Kelway Ltd, managing strategic vendor relationships and leading teams to drive successful partnerships.