Almudena Peñas Maldonado

Label Development & Commercial Strategy Manager Iberia at Ingrooves Music Group

Almudena Peñas Maldonado is a seasoned professional in the cultural and music sectors, currently serving as a Cultural Ecosystem Builder and Event Manager at Club de Cultura Itinerante since 2024. With extensive experience at Virgin Music Group from August 2021 to March 2024 as Label Development & Commercial Strategy Manager Iberia, Almudena also held similar roles as Cultural Ecosystem Builder and Event Manager at A-simetría from 2014 to 2024 and City Director of Operations at Sofar Sounds from March 2019 to July 2021. Almudena's background includes legal and business affairs positions at Warner/Chappell Music, API, Sony Music Entertainment, and Universal Music Group between 2015 and 2019. Early career experiences include working at VEGAP and an internship at RESOLUTION: 4 ARCHITECTURE. Almudena holds a Master's degree in Intellectual Property from Universidad Pontificia Comillas and a degree in Law from Universidad Carlos III de Madrid, alongside additional studies in Product Management and Music History and Analysis.

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