Annie Little

Annie Little has extensive work experience in various roles, primarily in the field of strategy and marketing. Annie currently holds the position of Strategy Director at Initials since October 2021. Prior to this, they worked as a Senior Strategist at Initials from April 2019 to October 2021.

Before joining Initials, Annie worked as a Freelance Strategist from September 2017 to September 2019. Annie played a crucial role in introducing brands and new product propositions to the market. Annie'sanalytical and creative skills were key in formulating strategies to create successful brand images.

Annie also worked at Barrows from August 2012 to December 2018, where they held the role of Senior Strategist. Annie'sresponsibilities included developing brand, shopper, and category marketing strategies and campaigns. Annie actively participated in user insights analysis, retail communication strategies, shopper marketing strategies, and trend reporting. Additionally, they were involved in strategic planning for digital and social media campaigns, store design rationale, and copywriting for key visuals and brand campaigns. Annie also briefly worked as a Product Designer at Barrows from February 2012 to August 2012.

Annie's work experience also includes a role as Visual Merchandiser at Harvey Nichols from August 2011 to February 2012. In this role, they were responsible for implementing new window schemes, mannequin styling, equipment, VM props, and store layouts. Annie contributed to enhancing the retail design of the store based on seasonal implementation.

Annie Little attended the University of the Arts London from 2009 to 2011, where they obtained a Bachelor's Degree in Product Design. In addition to their formal education, they also received certification as a Qualified Barista from the SPECIALITY COFFEE ASSOCIATION OF EUROPE in February 2018.