I
Initiative
6 followers
Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.
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Dimitri Maex
Global CEO
Dimitri Maex
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Stacy Deriso
CEO, US
Will Spence
Global COO
Thor Peterson
Global CFO
Stephanie Solomon
Global Chief Talent Officer
Jonathan Rigby
Global CSO
Katy Varner
Global Chief Analytics Officer
Jim Dravillas
Global Chief Product Officer
Dana Thomas
Global Chief Comms Design Officer
David Stopforth
President, Nike EMEA Team
Sabrina Crorey
Vp, Group Director, Audience Strategy
Jimmy Schougaard
Global Head of Performance Marketing & EMEA President
Brad Feather
Managing Director
Arun Sharma
COO Initiative Media & Managing Director Magna
Kat So
Managing Director
Paolo F. Sarno
Global Chief Growth Officer
Kelsey Callis
Director - Client Advice And Management
Saikat Dasgupta
Senior Vice President Strategy
Andrea Holt
Group Director, Strategy