Initiative Foods
Ken Rushing is an experienced sales professional with a strong background in the food and chemical industries. Currently serving as Regional Sales Manager at Initiative Foods since February 2021, Ken has extensive experience growing private-label businesses and educating category managers across various product lines. Previous roles include Regional Sales Manager at Valley Solvents & Chemicals, where Ken achieved recognition as salesperson of the year in 2020, and Director of Sales for Riverbend Foods LLC, focusing on canned and jarred products. Additional experience includes leadership positions at Alliance Foods Inc, GST Manufacturing, Chicken of the Sea, and Mizkan Americas, as well as earlier roles at Daymon Worldwide and Fleming Foods. Ken holds a BBA in Marketing from Harding University and has continued education in leadership through the Worship Leaders Institute.
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Initiative Foods
Located in the Central Valley of California, Initiative Foods is an industry leading co-packer and private label manufacture of premium organic and conventional baby foods. Our mission is to make the very best baby food, and offer it at the best value of any baby food available for our ‘Own Brand’ customers. Whether we’re making applesauce or bananas, sweet potatoes or squash, we want your babies and moms to trust that they are getting the very best baby food products. We offer a full line of recipes for the youngest infant (2.5 oz and 4.0 oz sizes) up through the growing baby (6 oz sizes). We also offer a 4.5 oz and 7.5 oz size for our Canadian neighbors. We have over 50 recipes based on your needs and offer packaging design and marketing support to make your baby food program a success! We grew up organic and have been making Organic Baby Food for over 14 years.