Benedetta Risso

Benedetta Risso is an accomplished Associate Manager in Strategy at Initiative since April 2019, focusing on brand growth and opportunity through consumer trends analysis, communication strategy development, media campaign management, and client relations. Key clients include prominent brands such as Alfasigma, Nike, and Max Mara. Prior experience includes a strategic planner role at h2bizness, a marketing intern with responsibilities in event organization and social media management, and educator positions at UISP, handling youth development. Benedetta holds a Master’s in Digital Media Planning from 24ORE Business School and a Bachelor's degree in Public Relations and Business Communication from IULM University.