Joyce Yang is an experienced strategy professional with a diverse background in consumer insights and integrated strategy across various sectors, including entertainment and health. Currently employed at Initiative since October 2021, Joyce manages accounts for Amazon Prime Video, B2B, and Pharma/Health. Previously, Joyce held positions at Horizon Media from February 2018 to September 2021, focusing on consumer insights and strategy for Paramount+ and STX Films, and at Trailer Park from January 2015 to December 2017, working on integrated strategy for YouTube and Netflix. Joyce began a career at Maker Studios Inc in 2014 in a recruiting role. Educational credentials include a degree from UCLA through the Institute of Advanced Advertising Studies (4As), a Bachelor of Arts in English Literature from Willamette University, and participation in the SIT Study Abroad Program at the University of Cape Town, specializing in the Xhosa language.
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