Simon Smith

Simon Smith is an experienced media strategist with a career spanning over 25 years. Currently serving as the Head of Expansion for Rufus EU at Initiative since November 2013, Simon focuses on media strategy and planning for Amazon's Retail, Devices, and Prime Video teams. Prior roles include Communications Director at MEC, where media planning for notable clients such as Lloyds Banking Group, Danone, and Morrisons was managed. Previous experience encompasses positions as Senior Account Manager at Elmscott Advertising Ltd, Channel Planning Manager at Starcom MediaVest Group, and Media Planner Buyer at both John Ayling & Associates and OMD UK, where responsibilities included media planning and buying for major brands including HMV and Autoglass. Simon's extensive background demonstrates a strong expertise in media planning and strategy across diverse sectors.