Sunanda Mitra currently serves as the Director of Business Intelligence & Accountability at Initiative, a position held since June 2021. Prior experience includes a tenure at OMD USA from July 2012 to June 2021, where Sunanda progressed from Analyst to Associate Director, gaining extensive experience in analytics and supervision. Additionally, Sunanda worked as a Marketing & Research Consultant for the Community College Consortium for Immigrant Education in early 2012, focusing on nonprofit marketing and research. A background in consulting for various small businesses and previously as a Brand Manager at Reliance Communications is also notable, with responsibilities in digital marketing and advertising coordination. Sunanda holds an MBA in Marketing from the Indian School of Business.
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